About Modern Craft
Modern Craft is a shop with a soul, selling handmade, well-designed products that are people and planet friendly.
Modern Craft is also me, Gemma, a trained buyer with experience across a wide range of sectors, and a concept that sprang from the following things I know to be true:
- The way we currently shop is making us neither happy nor fulfilled.
- The planet cannot sustain the way we shop.
- Life is better if we feel connected to the things around us, invest according to our principles, and support people who deserve it.
Modern Craft was born from a desire to feel more personally invested in the objects I surrounded myself with, to help me feel more invested and connected to myself. Modern Craft is here to celebrate the handmade alongside the healing. In the same way that products can be both functional and beautiful, they can also be ordinary yet magical. And I want to share them with you, share their stories.
Here, you’ll find products designed to uplift your surroundings and enrich your life. Expect to see a considered selection of homewares, accessories, beauty and lifestyle products from the likes of Studio Wald, Evermore London, Join, and Blasta Henriet, and a diverse range of other small brands and independents that bring together home and healing.
Modern Craft is committed to championing makers, artists, creatives, family businesses; to showing that the way we spend our money can align with our values (and making a particular effort to source from women, people who are LGBTQ+, BAME, or disadvantaged). By buying directly from the makers and hearing their stories, Modern Craft can give you all the information you need to make mindful and empowered purchasing decisions.
Modern Craft started as me, but I hope it will become you too.